ADPR4300MarketingSocial MediaExamining the Success and Failure of the Ice Bucket ChallengeMuch has been said about the Ice Bucket Challenge this summer. The campaign has certainly been a viral hit, but... Read More
Social MediaTelevisionWebYou Sneaky Mom, Jimmy Kimmel’s Halloween Challenge Goes ViralJimmy Kimmel crowdsourced brilliance! The comedian issued a challenge on his show Jimmy Kimmel Live! asking parents to play a... Read More
ADPR4300MarketingPersonalSocial MediaMy Twist on the Ice Bucket ChallengeThe Ice Bucket Challenge has certainly sparked conversation, and donations, for ALS Association. Commonly known as Lou Gehrig’s disease, ALS is... Read More
