Much has been said about the Ice Bucket Challenge this summer. The campaign has certainly been a viral hit, but... Read More
The Ice Bucket Challenge has certainly sparked conversation, and donations, for ALS Association. Commonly known as Lou Gehrig’s disease, ALS is... Read More
For a fat guy like me, it’s pretty snazzy when you can get ice cream delivered on demand. Uber did... Read More
Did Cheerios just steal Oreo’s real-time marketing crown with their timely tweet during Super Bowl XLVIII? Capitalizing on Budweiser’s touching... Read More
Introducing the Twitter enabled Christmas tree. The #xMKETree! With each mention of the #xMKETree hashtag on Twitter the socially connected... Read More
Congratulations Brewers fans! In ESPN’s Battle of the Ballparks, Miller Park has been crowned champion. The home of the Brewers... Read More
When ESPN initially announced the Battle of the Ballparks, with Pittsburgh’s PNC Park and Boston’s Fenway Park getting first-round byes, I... Read More
In preparation for their Spring Madness promotion, the Milwaukee Brewers announced that the Chorizo Racing Sausage has gone missing and... Read More
What is Facebook EdgeRank, and why is it important for marketers and community managers? EdgeRank is an algorithm that determines... Read More
It was a great please to have Milwaukee native Augie Ray as a guest speaker (via Skype) to share his experiences with students from the Emerging and Social Media class (#ADPR4300) at Marquette University. Read More
Does your brand respond to all customer inquiries, or complaints, within your social media channels? A brand should consider customer... Read More
Social media services like Twitter and Instagram continue to influence changes in the world of journalism. I just recently came... Read More