Dennis James Jenders
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Social Media

Bill Gates Ice Bucket Challenge
ADPR4300MarketingSocial Media

Examining the Success and Failure of the Ice Bucket Challenge

Much has been said about the Ice Bucket Challenge this summer. The campaign has certainly been a viral hit, but... Read More
Dennis Jenders completing the #IceBucketChallenge
ADPR4300MarketingPersonalSocial Media

My Twist on the Ice Bucket Challenge

The Ice Bucket Challenge has certainly sparked conversation, and donations, for ALS Association. Commonly known as Lou Gehrig’s disease, ALS is... Read More
Uber Delivers Ice Cream
MilwaukeeSocial Media

Celebrating Summer with #UberIceCream

For a fat guy like me, it’s pretty snazzy when you can get ice cream delivered on demand. Uber did... Read More
MarketingTwitter

Did Cheerios Just Win the Super Bowl With This Tweet?

Did Cheerios just steal Oreo’s real-time marketing crown with their timely tweet during Super Bowl XLVIII? Capitalizing on Budweiser’s touching... Read More
MilwaukeeTechnologyTwitter

Twitter Enabled Christmas Tree

Introducing the Twitter enabled Christmas tree. The #xMKETree! With each mention of the #xMKETree hashtag on Twitter the socially connected... Read More
MilwaukeeSocial Media

In ESPN’s Battle of the Ballparks, Miller Park is Crowned Champion

Congratulations Brewers fans! In ESPN’s Battle of the Ballparks, Miller Park has been crowned champion. The home of the Brewers... Read More
MilwaukeeSocial Media

Why ESPN’s Jim Caple is Wrong and What Milwaukee Brewers Fans See in Miller Park

When ESPN initially announced the Battle of the Ballparks, with Pittsburgh’s PNC Park and Boston’s Fenway Park getting first-round byes, I... Read More
LocalMilwaukeeSocial Media

Brewers Find Limited Success with Where’s the Chorizo Spring Madness Promotion

In preparation for their Spring Madness promotion, the Milwaukee Brewers announced that the Chorizo Racing Sausage has gone missing and... Read More
FacebookSocial Media

Facebook EdgeRank and the Importance of News Feed Optimization

What is Facebook EdgeRank, and why is it important for marketers and community managers? EdgeRank is an algorithm that determines... Read More
Marquette UniversitySocial Media

Augie Ray Speaks to Students at Marquette University

It was a great please to have Milwaukee native Augie Ray as a guest speaker (via Skype) to share his experiences with students from the Emerging and Social Media class (#ADPR4300) at Marquette University. Read More
MarketingPublic RelationsSocial Media

Customer Service is Not Optional in Social Media Channels

Does your brand respond to all customer inquiries, or complaints, within your social media channels? A brand should consider customer... Read More
JournalismSocial Media

Social Media and Journalism in #Joplin

Social media services like Twitter and Instagram continue to influence changes in the world of journalism. I just recently came... Read More
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