Much has been said about the Ice Bucket Challenge this summer. The campaign has certainly been a viral hit, but... Read More
The Ice Bucket Challenge has certainly sparked conversation, and donations, for ALS Association. Commonly known as Lou Gehrig’s disease, ALS is... Read More
Did Cheerios just steal Oreo’s real-time marketing crown with their timely tweet during Super Bowl XLVIII? Capitalizing on Budweiser’s touching... Read More
Do best practices limit creativity? Are they just a road that leads to mediocrity? The question led to a lively... Read More
Does your brand respond to all customer inquiries, or complaints, within your social media channels? A brand should consider customer... Read More
Just how negative were the online conversations surrounding the “Where’s Bernie” promotion on May 24th, 2011? While at least one... Read More
The Milwaukee Brewers received a lot of attention this week with the “Where’s Bernie?” promotion. There is the photo above,... Read More