Dennis James Jenders
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Marketing

Bill Gates Ice Bucket Challenge
ADPR4300MarketingSocial Media

Examining the Success and Failure of the Ice Bucket Challenge

Much has been said about the Ice Bucket Challenge this summer. The campaign has certainly been a viral hit, but... Read More
Dennis Jenders completing the #IceBucketChallenge
ADPR4300MarketingPersonalSocial Media

My Twist on the Ice Bucket Challenge

The Ice Bucket Challenge has certainly sparked conversation, and donations, for ALS Association. Commonly known as Lou Gehrig’s disease, ALS is... Read More
MarketingTwitter

Did Cheerios Just Win the Super Bowl With This Tweet?

Did Cheerios just steal Oreo’s real-time marketing crown with their timely tweet during Super Bowl XLVIII? Capitalizing on Budweiser’s touching... Read More
Marketing

Do Best Practices Limit Creativity?

Do best practices limit creativity? Are they just a road that leads to mediocrity? The question led to a lively... Read More
MarketingPublic RelationsSocial Media

Customer Service is Not Optional in Social Media Channels

Does your brand respond to all customer inquiries, or complaints, within your social media channels? A brand should consider customer... Read More
DataLocalMarketingPublic RelationsSocial Media

Social Media Analysis of the “Where’s Bernie” Promotion

Just how negative were the online conversations surrounding the “Where’s Bernie” promotion on May 24th, 2011? While at least one... Read More
LocalMarketingPublic RelationsSocial Media

Greed Ruins Milwaukee Brewers’ “Where’s Bernie” Scavenger Hunt

The Milwaukee Brewers received a lot of attention this week with the “Where’s Bernie?” promotion. There is the photo above,... Read More
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