Nearly two decades of marketing experience rooted in digital, developing strategies that drive business growth and strengthen relationships between people and brands.

Now, more than ever, it is important to tell authentic, meaningful, and relevant stories. Narratives that may be linear or non-linear, but still connect us in unexpected ways.  

Over the last decade I've established and grown the social media practice at multiple agencies, developing teams of experts in strategy, content, engagement, and real-time coverage.

We’ve seen an explosion of data. Insights, attribution, and success begin with the responsible collection of data as we use tools like machine learning to find signals in the noise.

Over the last few years my focus has been creating inspired experiences that are designed for sharing – maximizing the reach, value, and impact of experiential marketing campaigns.

Influencer marketing continues to evolve but still represents an unprecedented opportunity for authentic voices to deliver influential content to passion-based communities.